The Investor Confidence Project believes we can capture this same momentum in the energy efficiency market. Clearly EE is more complicated, however there is no technical reason that we can't produce a very similar consumer value proposition in both the residential and commercial sectors.
It was not long ago that solar was in the same boat. Less than 10 years ago just about the only finance mechanism in residential was the home equity loan or a bank account with $25K in it... and a healthy personal tax appetite. A little data, and some right thinking policy and energy efficiency can begin to offer a similar proposition and join our friend in the solar industry, selling customer what they want as service.